Electronic Commerce for Apparel Case Study

Business Challenge

New York is the most populous city in the United States, and the center of the New York metropolitan area, which is one of the most populous urban areas in the world. A leading global city, New York exerts a powerful influence over worldwide commerce, finance, culture, fashion and entertainment.

Our client MiN New York a fast growing company in the fashion world is a manufacturer and distributor of luxury gifts, candles, and men’s shave & grooming products. MiN New York offers the most popular products from around-the-world. With the increasing Global presence, our client wanted a E-Commerce solution which can address the Global audience.

JIVAs Solution

We have developed an E-Commerce website, fully integrated with the multiple payment gateways including an International payment gateway to facilitate global transaction capabilities in multiple currencies and a multi-lingual site. The architecture is designed to accommodate the evolving needs of our client to an expanding catalog, customer base and order volume. To attract more customers JIVA has used Search Engine Friendly (SEF) URL structure and SEO tools. Built from the ground up to support SEO, our solution auto-generates SEF URL’s, even down to the links in the Layered Navigation, sitemaps for search engine submission as well as for display on site, and a popular search terms page. We have developed flexible pricing rules to enable efficient creation of a variety of promotions to increase conversion rates.

Business Impact

  • Our solution delivers unprecedented flexibility and control over store operations from catalog presentation to database configuration and integration
  • Out of the box integrations with Google Analytics and Website Optimizer allow an insight into store performance and the ability to run A/B and Multi-Variant tests
  • Flexible merchandising engine allows product catalogs to be set up to support client′s business requirement resulting in increased average order values by the up-sell, cross-sell and related items
  • Features such as Layered Navigation, Product Comparison and Reviews & Ratings allow customers to find the right product for them
  • Customer′s ability to save items to a wish list and share with friends and family, access and edit their contact information and address book, and view their Ratings & Reviews and Product Tags has enhanced the Customer satisfaction
  • Single page checkout functionality
  • The dashboard in the Admin panel gives the graphical statistics of the sale of products