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Marketing

Dynamics 365 Marketing is a marketing-automation application that helps turn
prospects into business relationships. The app is easy to use, works seamlessly with
Dynamics 365 Sales, and has built-in business intelligence.

  • Create online content to support initiatives.
  • Design interactive customer journeys to nurture leads.
  • Organize and publicize events
  • Analyze and document your marketing return on investment (MROI)

Dynamics 365 Marketing Core Capabilities

Attractive and effective messages for email marketing campaigns

Simple, no-code, drag-and-drop content designer

• Professional email templates to speed up creation • • General and client-specific email previews Seamless integration with Litmus, a third-party service that specializes in generating pixel – perfect previews • HTML code editor for adding advanced customization and dynamic content, • Heat-map, location maps, and other advanced visualizations of email results

Use marketing pages to interact with contacts online

  • Simple, no-code, drag-and-drop designer to create and publish landing pages
  • Consistent content-editing experience for emails, landing pages, and forms
  • Ready-to-use form and page templates Prospect behavior tracked on landing pages to performance and score leads
  • Tight integration with customer journeys, email marketing, and lead scoring
  • In-browser preview showing how your page will look on various screen sizes and orientations

Create automated, interactive customer journeys

  • A library of predesigned and custom templates to instantly outline your basic strategy
  • Visual drag-and-drop journey designer
  • All marketing content available in one place
  • Event-driven, extensible automation
  • The ability to create custom channels in customer journeys to extend the marketing capabilities

Plan, promote, and manage marketing events and webinars Seamless contact, registration, and attendance management features in one system

  • Business processes that guide users through the essential steps of event planning
  • Session, session-track, and speaker management Managing attendee passes to grant access to specific or tracks
  • Venue management for tracking buildings, rooms, and room layouts
  • Guest logistics for registering hotels, room allocation, and reservations
  • Tracking sponsors and their sponsorships for each event